Safe rays for Wild Days
Spring Break is about making unforgettable memories, not irreversible skin damage. While late nights, wild adventures, and shots may be part of the experience, the sun shouldn’t be what ages you. Higher Education encourages carefree fun while prioritizing sun protection so you can come back with stories, not sunburns.
Activation
OOH
At select bars in prime spring break locations, we’re launching a pop-up Tiki Bar, but with a twist. Instead of liquor, we’ll be serving “shots” of Higher Education’s Spring Break Sunscreen. Mini samples will be handed out just like traditional shots, giving spring breakers a fun and memorable way to stay protected in the sun.
Social
