Sole Survivor
Darn Tough socks outlast the competition, surviving the harshest conditions with unwavering durability and comfort. Through real-life "sock survivor stories" from outdoor adventurers, athletes, and hardworking individuals, we’ll prove why Darn Tough is the only choice when the going gets tough.
Activation
OOH
At select bars in prime spring break locations, we’re launching a pop-up Tiki Bar, but with a twist. Instead of liquor, we’ll be serving “shots” of Higher Education’s Spring Break Sunscreen. Mini samples will be handed out just like traditional shots, giving spring breakers a fun and memorable way to stay protected in the sun.
Social
